Ohhh, influencer marketing. Try explaining that to your boss.
Who are these people? What do these numbers mean? What's my ROI? We get it, it's a strange world we live in, but we have the inside scoop. We're influencers who also know other influencers. We know what to look for, what to avoid, and how to explain it to your boss in a way that doesn't feel like they're setting their money on fire.